In-store Insights

See what's really happening in every store, in real time

Track numeric distribution, out-of-stocks, share of shelf, pricing, and assortment across Europe, with results delivered to your dashboard within 48 hours.

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Roamler Insights — Live dashboard
Interactive Dashboard Insights
All Retailers All SKUs UK 6 Jan – 24 Feb 2025
Stores Audited
477
of 512 active
across 8 weeks
⚠
OOS Rate
11.4%
▲ increasing
2,054 items OOS
ND Score
88.6%
▼ 1.2pts vs last wave
numeric distribution
Promo Compliance
72.3%
stable
promotional check
OOS Rate & ND Gaps — Week over Week
OOS Rate
ND Gaps
20% 15% 10% 5% 0% 11.4% Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24
What we measure

Every KPI your commercial team needs — across every store

From ND tracking in hypermarkets to price audits in discounter chains, Roamler Insights covers the full scope of in-store intelligence.

Distribution & availability

Know your real numeric distribution

By the time a traditional panel report arrives, the problem has already cost you volume. Roamler gives you immediate visibility. Track numeric distribution, presence rates, and OOS by SKU—focusing on the stores your own field force doesn't reach.

Store audit ND tracking Out-of-stock Presence rate
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ND rate by retailer —
Product X · UK
Target 85%
82%
74%
Actionable finding Aldi at 41% ND — fixing gaps here alone would recover an estimated +€380K annually.
41%
68%
91%
Tesco Sainsbury's Aldi Lidl Tesco Express
Pricing & assortment intelligence

Go into annual negotiations with confidence

Capture real shelf prices and competitor positioning across hundreds of stores simultaneously. Walk into your next annual negotiation with factual data on how you compare to private labels and category rivals, retailer by retailer.

Price monitoring Assortment mapping Price comparison Competitor benchmarking
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12 prices captured
Price gap: €0.20
Price accuracy99%
Comp. coverage87%
Assortment match94%
Shelf & POSM compliance

Your planogram is agreed. Is it actually in place?

Verify share of shelf, product placement, and promotional compliance. Spot execution gaps within days of a new listing or campaign, and fix them before they impact your sales.

Share of shelf Planogram compliance POSM check Facing count
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POSM compliance —
Promotional wave / March 2026
Action needed Promo display compliance at 52% — 194 stores require immediate intervention.
🧾
Promo display
52%
🏪
TG placement
88%
📋
Planogram respect
71%
🏷
Price label present
93%
📦
Facing count OK
79%
Scale & Coverage

Whether you need 50 stores in France
or a simultaneous audit of 2,000 across Europe, we scale to fit your project.

What our clients say —
in their own words

"In almost 20% of stores, the margarine section turned out to be very limited or even absent. That's the kind of insight you can't get from a panel — and it changed our entire conversation with the retailer."

ES
Emmanuel Schuft
Sales Director — St Hubert

"Roamler allows us to discover data that's not available in panels. We now have a clear picture of pricing and product positioning across every retailer — a completely different level of negotiation preparation."

CB
Claire Burnet
Category Manager — Ferrero

"Roamler allows us to make a quick in-store observation and take immediate corrective action. We went from detecting execution failures in weeks to acting on them in days."

MB
Maxime Barailles
Category Manager — Carambar & Co
Get started

Ready to see what's really happening in your stores?

Tell us your scope — stores, countries, KPIs — and we'll send you a tailored proposal within 24 hours. No commitment required.

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