FMCG & HoReCa Decision Platform

FMCG brands are losing millions of revenue on
bad execution

Every day, FMCG brands make decisions about where to invest resources, which outlets to prioritize, and how to improve execution in the field. But when visibility is limited by incomplete data, outdated information, or delayed feedback, it becomes difficult to identify the opportunities and issues that matter most.

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Where FMCG brands lose the most revenue in retail

Empty shelf / Out of stock
Incorrect or missing price tags
Field data collected too late
Competitor product in your display
Wrong planogram implementation
See our solutions for Retail

Where FMCG brands lose the most revenue in HoReCa

Undiscovered high-potential venues
Outdated or inaccurate outlet data
Missed listing opportunities
Poor brand standards at point of serve
Field team visiting low-priority outlets
See our solutions for HoReCa

Leading brands are turning field insights
into commercial impact

Roamler collects and analyses your field data to spot where your brand is losing revenue, and fix it. Here are a few examples on how we're helping our clients:

Retail
Action

Identified which products were most affected by out-of-stocks throughout the week.

Business impact

Teams prioritized corrective actions and reduced lost sales from OOS.

Retail
Action

Tracked the distribution of newly launched SKUs across retail stores.

Business impact

Increased SKU distribution by 10%, accelerating market penetration.

HoReCa
Action

Monitored brand compliance in more than 1,000 bars across the UK.

Business impact

Improved visibility into execution quality, helping teams prioritize field interventions.

Stop losing revenue to execution issues

Let's discuss

What are your challenges?

Retail
HoReCa
Online

You're already collecting field data?
We can help too

You don't have any visibility, or unreliable data from the field

We provide a complete store audit across your points of sale

You have data but can't translate it into concrete actions

We detect your issues in store, and take quick actions for you

You have multiple sources of data but they're not unified

We build one cockpit that routes the right insight to the right team

Who is it for?

For Commercial & Growth Leaders
  • Full visibility into execution performance
  • Clear ROI from data-driven activation
  • Faster go-to-market decisions
For Retail & Field Operations Teams
  • Less manual planning
  • Smarter task prioritisation
  • Higher execution quality at lower cost
For Data & Analytics Teams
  • Clean, structured real-time data
  • APIs & integrations
  • One execution-ready data source
Success Stories

How brands maximize their ROI with Roamler

Mars success story

Avoided 600 empty visits with Focus

Kneipp success story

Increased promotional compliance to 50% with Insights

Vrumona success story

Helped account managers close more deals with Location Database

Ready to turn data into action?

Let's discuss